"EDUCATING the average drinker on the qualities of firewater, and how to best enjoy it, has been one of the central credos of the new generation of mixologists. “Knowledge!” they cry, as they throw back shots of Fernet-Branca.

But some booze-addled misconceptions continue to cling to the lizard brain of the American tippler. An army of bartenders can protest that a wetter martini is both more delectable and historically accurate, but certain committed fanciers of the cocktail, channeling their inner Gray Flannel Suit, will still maintain the drink attains perfection only at its driest, when vermouth is banished from the barroom."

Want to know where people cross the line from connoisseur to snob?       Read on!